So here was somebody who could help people understand what was happening with our data and explain what had happened in these wreckage sites of the 2016 Trump campaign, what had happened with Brexit. Brittany Kaiser, former director of business development for Cambridge Analytica, in The Great Hack. The film follows a group of people, each with a different relationship to the Cambridge Analytica data scandal. The data attackers could go all in, using their underhand knowledge to bombard these psycho-profiled targets, to push these persuadables’ buttons and tip them over the edge with Facebook ads that popped up intimately on their smartphones, miraculously confirming their prejudices, playing on their insecurities, magnifying and warping their worries: people who didn’t realise that their private data-identity had been sold to people who as a result could now personally solicit them without their knowing. MCCAMMON: When I spoke with the filmmakers, Jehane Noujaim and Karim Amer, they told me why they chose to begin the film with Carroll's story. The intersection of technology, privacy, and freedom … It's how I reach my friends. Powered by JustWatch. NPR transcripts are created on a rush deadline by Verb8tm, Inc., an NPR contractor, and produced using a proprietary transcription process developed with NPR. AMER: Yeah. Oscar-nominated directors Karim Amer and Jehane Noujaim dug into this fiercely complex, contradictory story in The Great Hack (Netflix), a documentary assessing the use and abuse of our personal data. Accuracy and availability may vary. And my son is 4. It's not a level playing field, and I think that's why we're at a critical moment where we need a new social contract. She interned with the Barack Obama campaign and worked with various human rights groups before landing there and ultimately working for Texas Senator Ted Cruz and, of course, Donald Trump. This text may not be in its final form and may be updated or revised in the future. NOUJAIM: It definitely has affected how much personal data I post. And she's just turned 30. We are aware of these issues in the first place only because of the magnificently tough investigative reporting by Cadwalladr, who asks if we can ever again have a free and fair election. “The Great Hack” is a misinformed documentary about misinformation - review by The Economist : privacy 1.0m members in the privacy community. Trump and Brexit won on a knife edge and Cambridge Analytica’s triumph was to identify the wobblers, the undecideds, the could-go-either-way-ers in the middle: the “persuadables”. All rights reserved. Technology is just going to get more powerful and smarter, and we can try to regulate it, we can try to mitigate some of this, but really, you know, if progressives, for example, don't like the way that the election turned out, then they need to figure out how to get better at using these same tools to advance their ideas. The film specifically sheds new light on the Cambridge Analytica/Facebook data scandal. Thanks so much to both of you. Are you OK with that? The Great Hack. And he asked her whether Cambridge Analytica - whether the model subverts democracy, and she pushes back. We have no idea how our data is being used. Where we've entered into is a world where an AI, an amoral algorithm, is actually the superstructure that we are all serving. This is about whether we can have a free and fair election ever again. We have no idea where it goes. AMER: Well, I think that's a valid point. Updated from its Sundance debut in a new cut featuring additional interviews and footage, The Great Hack uncovers the dark world of data exploitation, offering astounding access to the personal journeys of key players in the explosive Cambridge Analytica/Facebook data scandal. I was reminded of historian Timothy Garton Ash’s efforts to find his Stasi file, written by spies in the former East Germany. Observer journalist Carole Cadwalladr – as well as this film – with legal threats, Timothy Garton Ash’s efforts to find his Stasi file. Is A Terrifying Warning & The Most Important Doc This Year. Misinformed on Vimeo Join A new film called "The Great Hack" delves into the backstory behind Cambridge Analytica, Facebook and the 2016 election. The Great Hack repeatedly plays a recording of Cambridge Analytica execs giggling about their role in the Brexit campaign, a role they had wanted to deny: “Oops, we won!” Oops indeed. What they helped bring about was dishonesty, cynicism and chaos. KARIM AMER: We wanted to find people who could embody the story and give it a physicality that had a journey to it. Ash was successful, but Carroll will probably never see his data digital dossier. The authoritative record of NPR’s programming is the audio record. And if they're on the fence, then they can be persuaded to go one way or the other. However, the new social contract should not be between governments and citizens, as it used to be. So I'm looking for who the authors of the new user agreement will be. These laws are not fit for purpose. The Great Hack 2019 15 1h 54m Documentaries Explore how a data company named Cambridge Analytica came to symbolize the dark side of social media … Anyone who says voting is a waste of time needs to watch this film, if only for this segment. There’s a moment in the Netflix documentary “The Great Hack” where someone brings up controversial social experiments like Dr. Philip Zimbardo’s Stanford Prison Experiment. The film specifically sheds new light on the Cambridge Analytica/Facebook data scandal. She's called to testify in the British Parliament about the company's role in the Brexit campaign, the Leave EU campaign, which the company denied being involved in despite clear evidence that it was. This narrow band of voter opinion in the centre is all-important, like the “tipping point” Malcolm Gladwell identified as the key moment in a viral phenomenon, or that stage in a game of blackjack that card-counters recognise is their moment to bet 10 times their usual stake and beat the house. And in the documentary, we learn how his experience changed his relationship to technology. The Great Hack premiered at the 2019 Sundance Film Festival in the Documentary Premieres section and was … So she's sort of a whistleblower. The data weaponisers are laughing at them, and us. Whether you’re the sort of person … The Great Hack: the film that goes behind the scenes of the Facebook data scandal. 87% — L.m., The Economist, "“The Great Hack” is a misinformed documentary about misinformation," 24 July 2019 Market prices, of course, are no more gospel truth than are the extrapolations of economists. About the author MCCAMMON: I want to ask each of you quickly before we go. The Great Hack does occasionally struggle under the weight of its own data load. At the centre of the film is Brittany Kaiser, a former Cambridge Analytica employee who blows the whistle on her employers’ connections, including those with the Bad Boys of Brexit, whose bad-tempered éminence grise Arron Banks is now trying to silence Observer journalist Carole Cadwalladr – as well as this film – with legal threats. The Great Hack is a Documentary directed by Karim Amer, Jehane Noujaim. The Great Hack Critics Consensus. Copyright © 2019 NPR. A new film called "The Great Hack" delves into the backstory behind Cambridge Analytica, Facebook and the 2016 election. But I still use social media. And this overall story is much bigger than Cambridge Analytica, Carole Cadwalladr, The Guardian journalist who carries us through the film as well, says. And, like, now I'm the dad who reads the privacy policy and says, no, you see here, they read your messages. KAISER: But a lot of times, these are individual that... KAISER: In the end, they're the ones that go to the ballot box and make their decision. A low-level paranoia lives in many of us. I'm not going to wait for law enforcement. I refuse to delete my Facebook. However gung-ho they were about foreign clients, the good boys of Cambridge Analytica were clearly a bit sheepish about the triumph closer to home and, like besuited Westminster Brexiters such as Boris Johnson, imagined simply an exciting bit of risk-free disruption to boost their brand. Visit our website terms of use and permissions pages at www.npr.org for further information. BRITTANY KAISER: What this strategy is mostly meant to do is to identify people who are still considering many different options and educate them on some of the options that are out there. She was connected with Julian Assange, was ultimately investigated by the Mueller investigation. This chilling documentary lays bare the cynicism and chaos surrounding the data research company that harvested information from millions of Facebook users, Last modified on Mon 3 Feb 2020 06.50 EST. The film's music was composed by Emmy-nominated film composer Gil Talmi. The new documentary "The Great Hack" captures how Facebook's cavalier handling of user data in the Cambridge Analytica scandal posed a threat to democracy. One of them is David Carroll, a college professor who sued Cambridge Analytica to access the data they had on him. Do you wonder why you receive ads for products that you happened to research the day before? A short documentary highlighting the problems caused by medical misinformation and the actions we can take to stop it. The main source cited by the video is a misinformed and now-removed tweet by ... jimmy Fallon spoofs Taylor Swift's 'Folklore' with a parody documentary. Year: 2019. And David had a journey because here was someone who is saying, you know, I'm not going to wait for the Mueller report. And they joined us from NPR's New York bureau. They put this gigantic database to lucrative work with machine-tooled marketing campaigns for Trump and the Brexiters; after the company declared bankruptcy, its documentation may never come to light. • Released in the UK and on Netflix from 24 July. Perhaps the most chilling part of the film shows that a Cambridge Analytica operative worked on a campaign in Trinidad and Tobago in 2013, inciting a certain strand of the population – assessed as liable to support the clients’ opponents – not to vote, creating a bogus grassroots anti-establishment campaign with the ironic slogan “Do So!” The point of course was not to “do so” or do anything at all, not to vote, in fact: an insidious argument for apathy. What do you make of Brittany Kaiser? There is evidence pointing to campaign finance laws being broken. Again, that is their own choice. And she was a former director of business development at Cambridge Analytica. The Great Hack is complex and suspenseful. The film screened at Sundance was too long at well over 2 hours and would benefit from editing before its appearance on Netflix. When people don't know that they're being targeted and how they're being targeted, that's a problem. NOUJAIM: In terms of whether people are making a choice, you know, I think the big question comes with transparency and consent. The Great Hack is also about the US media academic David Carroll who launched a legal campaign in the UK to force Cambridge Analytica to reveal their “data report” on him. And we need to figure out what happened. DAVID CARROLL: My daughter is 8. The Great Hack 2019 13+ 1h 54m Documentary Films Explore how a data company named Cambridge Analytica came to symbolize the dark side of social media … You know, I agree with Jehane. Documentary on how Cambridge Analytica harvested private data to help undermine democracy is a … Has making this film changed the way that either of you conduct your personal life, the way that you use social media, your cell phone, for example? And I hope that that user agreement can be one in which technology and ethics go hand-in-hand. "The Great Hack" is a new documentary on Netflix. MCCAMMON: Is there an argument to be made, though, that maybe this is just the world that we live in now? Synopsis: Have you ever filled out an online survey? It also has some terrific CGI animation. JEHANE NOUJAIM: She's a complicated person, and she has lived so many lives. Original title: The Great Hack. Discussion Guide for The Great Hack The Great Hack details the story of Cambridge Analytica’s efforts to use data acquired from Facebook to impact the 2016 US Presidential Election, Brexit, and several other elections across the globe. People who rely on social media for information were more likely to be misinformed about vaccines than those who rely on traditional media, according to a new study. We're currently operating in a system where we are not having consensual relationships with these platforms. You know, I think putting it solely on the user is the same logic that all the people in the world can just fix climate change without any kind of governmental or corporate involvement. The Great Hack offers an alarming glimpse of the way data is being weaponized for political gain -- and what it might mean for future elections. The Hollywood Reporter reports: "Today, less than three months away from the next [CENSORED BY FACEBOOK] – and in a time when the information fed to the public across social media platforms is not exactly trustworthy – The Great Hack serves as a troubling cautionary tale." The issues it explores will not have been solved by then. ‘The Great Hack’ Review: How Your Data Became a Commodity A new documentary examines the ramifications when private companies harvest online information about us. The Great Hack is also about the US media academic David Carroll who launched a legal campaign in the UK to force Cambridge Analytica to reveal their “data report” on him. I think that as people that are complicit in this, we do need to think about our involvement, hold these tech platforms accountable and hold our governments accountable. Every app is carefully scrutinized before being installed. After all, Facebook and the data firm Cambridge Analytica have been front and center in the online privacy debate since it was revealed last year that Cambridge Analytica harvested the personal data of millions of people's Facebook profiles without their consent. And so we need to act now. The new social contract is between government, citizens and the tech platforms. MCCAMMON: At one point in the film, Brittany Kaiser is questioned about her responsibility in all of this by Paul Hilder, who is a political technologist. How coronavirus 'deniers' are using Facebook, WhatsApp and YouTube to spread conspiracy theories and misinformation about the deadly disease. She has had to face down bullying and supercilious condescension from many quarters. These were psychological projects meant to test the limits of human nature, empathy and good old fashioned common sense. Bits associate and field produced THE GREAT HACK, a Netflix verité documentary directed by Oscar-nominated filmmakers Karim Amer and Jehane Noujaim, which premiered at … So David's request for his data turned into this kind of David-versus-Goliath situation where he ended up finding this legal loophole and suing Cambridge Analytica in the United Kingdom in order to get his data back. NPR's Sarah McCammon speaks with filmmakers Jehane Noujaim and Karim Amer about their Netflix documentary The Great Hack. Yet perhaps the larger point is that these were framed in the quaint era of printed posters and ads in newspapers, and analogue television. The Great Hack Trailer for the 2019 Netflix Documentary about the Cambridge Analytica scandal. MCCAMMON: And another really fascinating character who is kind of on the opposite side of this story is Brittany Kaiser. MCCAMMON: That's Karim Amer and Jehane Noujaim, filmmakers behind "The Great Hack" on Netflix now. It was excellent as far as it went. If you’d rather not think about how your life is locked in a dystopian web of your own data, don't watch the new Netflix documentary *The Great Hack*.. Cambridge Analytica was only a single case study of a far larger problem that goes far, far beyond politics or elections. MCCAMMON: So what about this point that she makes, that voters ultimately pull the lever on their own, and no one's forcing them to do anything? If you've ever considered deleting your Facebook page or limiting the information you share on social media, you're not alone. And no matter how different we may see each other or how divided we become, we're still talking about human-to-human difference. Subs. ‘The Great Hack’ Review: From Data-Rights Fights to Democracy R.I.P. They also directed and produced the 2013 Academy Award-nominated documentary "The Square." 🚨 🚨 🚨 The Great Hack - Emmy nominee for Outstanding Documentary or Nonfiction Special – continues to impact! Director and producer Karim Amer joins Morning Joe to discuss the new documentary 'The Great Hack.' Carole Cadwalladr broke that story for … The Great Hack is a 2019 documentary film about the Facebook–Cambridge Analytica data scandal, produced and directed by Jehane Noujaim and Karim Amer, both previous documentary Academy Award nominees. ‘Data rights are human rights” is the rallying cry of this gripping, challenging documentary by Karim Amer and Jehane Noujaim, about the biggest scandal of our time: the gigantic question mark over the legality of the Brexit vote. But her background is unusual for someone working for Cambridge Analytica. 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